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About AI

About AI

Alexander Interiors (ai) is an award winning, industry leading interior fitout specialist in Retail, Airport Retail, Medical, Commercial, and complete Project Management. Embracing your desire for the highest quality materials and workmanship, we create world class working environments throughout Australia.

Established in 1998, Alexander Interiors has built a reputation for reliable service and a commitment to deadlines, resulting in a high quantity of repeat business. Winners of 12 IFA National Interior Fitout Awards, Alexander Interiors’ experience in the shop and commercial office fitout industry is second to none. If you need a quality interior fitout, then look no further for superior service and outstanding results.

With Alexander Interiors, you can be confident that your project is in the hands of fitout professionals who uphold the principles of the Industry Fitout Association (IFA).


Choose Us?

Alexander Interiors (ai) is a shop and office fitout specialist. Our work will stand the test of time. Our Project Managers are meticulous in their preparation and planning, and passionate about delivering projects on time, with zero tolerance to fitout defects.

Using only quality materials, ai ensure your work is completed to the highest standard.

You will always receive friendly, professional and high-quality service from our team.

Your ideas are always welcome, strengthening our commitment to customer satisfaction, innovation and growth.

Managing Director Craig Watkinson is:

  • Past National President IFA

  • Past Chair of the IFA Professional Conduct Committee

  • Past NSW President, IFA

  • Member of the Master Builders Association

  • Member of IFA since 1999

Why Choose Us?


  • To create excellence in all we do

  • To display the utmost integrity and honesty at all times

  • To exceed our client’s expectations, creating first class working, retail environments

  • Create a partnership with clients, to benefit, grow and rejuvenate their business

  • Strive to ensure all fitout projects are free of defects on completion, delivered on time     and on budget

  • To provide first class customer service, being flexible and reliable at all times

  • To offer our staff continuous learning and professional development, allowing us to stay at the cutting edge of the shopfitting industry.



Craig Watkinson

Founder and Managing Director

  • Past National Professional conduct Chair Person, IFA

  • Past and Present NSW President, IFA

  • Bachelor of Commerce Degree

  • Qualified Carpenter and Joiner since 1984


Scott Cameron

Project Manager

  • Over 20 years in the Construction/Building/Shopfitting Industry

  • 2007/2008 Market Walkley ‘Dux of Class Award’ from IFA

  • Associate Diploma of Applied Science (Building)

  • Certificate IV in Project Management, Holmesglen Institute VIC

  • Diploma in Project Management, Holmesglen Institute VIC

  • Employed with Alexander Interiors since 1999


Peter Dries

Project Manager

  • Almost 30 years in the shopfitting industry

  • Over 40 years in the Construction & Building industry

  • Qualified Carpenter and Joiner since 1979

  • Recipient of the Icon of the Industry award by IFA

  • Employed with Alexander Interiors since 2015



Alexander Interiors is a dynamic organisation that thrives in an atmosphere of growth and development. We encourage individual achievement and allow careers to flourish on merit. In the context of a rapidly developing industry, we offer numerous opportunities for training and advancement.

If you feel you have something to offer AI, please send an email to Craig Watkinson MD.


Alexander Interiors is committed to the environment and we are continually looking at ways to:

  • Minimise waste and recycle wherever possible to reduce the impact on the environment

  • Reduce the carbon footprint of our office space operations

  • Reduce the carbon footprint of our Trade Contractor’s and Supplier’s activities



  • Nineteen years ago, AI began sponsoring a child through Plan Australia. Her name is Aba Essuon, from a community called Bando in Ghana. Now 25 years old, AI has been able to contribute to Aba’s food and education.Plan Australia works at grassroots level to empower communities to overcome poverty, giving children the opportunity to reach their full potential. To learn more or sponsor a child, visit

  • Craig Watkinson has participated in the last two CEO Sleepouts, a fundraising event held by Vinnies to raise funds that will help provide people experiencing homelessness with vital access to food, accommodation, education and health services. Funds raised also assist those doing it tough to overcome poverty in the long term.

  • In June 2018, Craig’s Sleepout raised $15,000

  • In June 2019, Craig individually raised more than $19,000, with his team raising more than $50,000

Industry Links

Industry Links



Retail Design Institute


Franchise Council Of Australia


Australian Institute of Architects


Retail Biz



National Retail Association


Australian Supplier

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